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Level Up

A dynamic brand concept centered around growth and progression, using bold visuals to communicate energy, movement, and improvement.

TYPE: Branding, Campaign

TOOLS: Illustrator, Photoshop

SCOPE: Logo Design, Apparel Graphics, Social Media Campaign, Promotional Materials

Level Up brand table display

Problem / Goal

Level Up was created as a brand focused on personal growth and progression, using bold visuals to represent movement, advancement, and momentum. The goal was to design an identity that feels dynamic and motivating while reinforcing the idea of constantly pushing forward.

Concept Development

Level Up sketches
Level Up rough logo one Level Up rough logo two Level Up rough logo three

Refined Concepts

Level Up primary mark

Primary Mark

Level Up submark

Submark

Applications

Level Up shirt design Level Up social media post Level Up social media concept Level Up t-shirt mockup Level Up phone mockup Level Up poster mockup