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Voice of People

A mental health awareness campaign using strong visual metaphors to communicate the emotional highs and lows people experience.

TYPE: Awareness Campaign

TOOLS: Illustrator, Photoshop

SCOPE: Billboard Design, Social Media Campaign, Posters, Awareness Branding

Voice of People billboard
Vertical banner Social media mockup

Problem / Goal

Voice of People was created to bring attention to the complexity of mental health and how it is experienced differently by individuals. The goal was to use strong visual metaphors to represent these emotional shifts while maintaining a cohesive and consistent system across multiple platforms.

Concept Development

Vertical banner sketch Billboard sketch Social media sketch
Rough billboard Rough vertical banner Rough social media