A promotional campaign for the visual arts programs at Harrisburg Area Community College — a foldout poster, brochure, campus kiosk, website, and social posts built on one idea: craft your career.
CampaignPrintWebsite DesignSocial Media
Academic project, created during design studies.
The challenge
Getting students to see the arts programs at HACC as a real career path — and giving them one clear place to go once they decide.
The solution
One campaign line, Craft Your Career, carried from a foldout poster and brochure onto a campus kiosk, the program site, and social posts, with deep red boxes stacking up to spell HACC and art tools spilling out of them.
Deliverables
- Foldout poster
- Program brochure
- Campus kiosk poster
- Website homepage
- Social media posts
The campaign
Next project
PSECU T-Shirt Contest →
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