Mental health isn't linear. It goes up, down, and everywhere in between. A rollercoaster as the main visual, simple and bold so the message hits fast — something people actually notice and relate to.
CampaignPrintDigital
Academic project, created during design studies.
The challenge
Creating a consistent mental health awareness campaign that holds together across multiple platforms.
The solution
A rollercoaster as the main campaign theme — the ups, downs, and loops of mental health carried across every piece.
Deliverables
- Social media
- Billboard
- Vertical banner
Sketches
Roughs
The campaign
Next project
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