A navy-and-brass identity for a stone fabricator — a WG slab monogram, brand guidelines book, and the sign, truck, brochures, and website built from it.
LogoBrand GuidelinesSignageVehicle GraphicsPrintWebsite
The challenge
The company's old logo — blue letters over a marble photo — looked like everyone else's, and did nothing for a business whose work is high-end kitchens and stone that costs more than most cars.
The solution
A "WG" monogram built around a cut stone slab, set in studio navy and brass with an editorial serif type system, written into a full brand guidelines book and carried onto a roadside sign, a branded truck, brochures, business cards, letterhead, and a website.
Deliverables
- Logo & monogram
- Brand guidelines book
- Signage
- Vehicle graphics
- Brochures & stationery
- Website design
Where it started
Sketches & roughs
Final logos
In the world
Next project
Half Pint Creamery →
Want something like this for your business?