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PRO Cleaning Services

Visual Identity + Brand Applications

A complete identity for a commercial fleet washing company — a "PRO" wordmark with a pressure-washer wand and a truck built into the letterform, carried across a website, trailer graphics, uniforms, and print.

Brand IdentityWebsite DesignVehicle GraphicsPrint

The challenge

A mobile fleet washing company needed to look as established and reliable as the commercial contracts it was chasing — the old materials read small-scale and hard to trust.

The solution

A "PRO" wordmark with a pressure-washer wand spraying into a truck framed inside the letter O, set in a clean blue palette and carried across a website, trailer graphics, uniforms, flyers, and a brand guide.

Deliverables

  • Logo & submark
  • Brand guidelines
  • Website design
  • Vehicle & trailer graphics
  • Uniforms
  • Print advertisement
PRO Cleaning Services branded mobile wash trailer

Where it started

Original PRO Cleaning Services flyerOriginal PRO Cleaning Services logo on a decal

Sketches & roughs

Hand sketches exploring the PRO wordmarkRough PRO Cleaning Services logo concepts

Final logos

Final PRO Cleaning Services logo variations and submark

In the world

PRO Cleaning Services fleet washing advertisementPRO Cleaning Services website shown on a laptop
PRO Cleaning Services brand guide with logos, palette, and icons
PRO Cleaning Services logo reversed on bluePRO Cleaning Services embroidered polo and cap

Next project

We Got Granite & Marble LLC →

Want something like this for your business?