BRANDING
Selected brand identities and visual systems
Midtown Juicelab
A clean, modern identity focused on simplicity and freshness, using bold color and organic shapes to create a consistent system across packaging, menus, and in-store graphics.
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GRIMM Skate
A bold identity built around skate culture, using strong typography and graphic elements to create a distinct, flexible system across boards, apparel, and brand materials.
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Level Up
A concept-driven visual system focused on progression and movement, using layered type and high contrast to create a cohesive look across digital and print.
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